Hello, I'm Tito.
Let's take on a
Project Together.
My Brands
Alight Strategic
alightstrategic.com
A different take on a digital marketing agency and news source, leveraging AI and automation.
Febus Films
febusfilms.com
Amazing Wedding photography and videography for the couples of today's era and beyond.
bckgrnd
bckgrnd.xyz
We make finding B2B leads really easy. Using AI, bckgrnd can find you thousands of email addresses and social accounts.
1191 Handmade
Coming Soon
My first venture into production, physical goods and experimental e-commerce websites and automation.
Currently
Alight Strategic
Is different.
We were so tired of the traditional media marketing companies. We wanted to be different and stand out over the typical traditional mechanics of an impersonal machine-like corporation, who sends you a strategy and a list of people to pay an exorbitant amount of money to make it happen without a meeting or even a video call to explain it.
We give you the strategy and go make it ourselves. Simple. Right now, we are leading the industry in AI integration & Automation.
Alight Strategic is a full-stack digital marketing agency with vast experience in the creation of media content, commercials, E-Commerce websites, social media management, social media growth, website and graphic design.
Partners
What I Do
Website Design
I truly enjoy creating websites. I like puzzles too, to me, they are puzzles waiting to be solved.
Content Creation
This is where my roots are. I'm a Photographer and a Videographer over everything else.
Consulting
Everyday there is something new. I run businesses, I know exactly how hard it is to keep up. My job, is to keep up.
Marketing
I know how to reach people. Be it through social media, Google or even TV. This is my day to day.
What I Use
Premiere
Premiere is my number one go-to video editing software as it blends well with other Adobe products.
Make
Automation will run businesses by itself, especially using Open AI's ChatGPT Integration.
After Effects
I use After Effects for all my video graphic needs.
Photoshop
Adobe's most popular tool, Photoshop is the first product I ever learned how to use.
Illustrator
Vector graphics are done using Illustrator.
Google Ads
I can reach a specific audience on a specific location, looking specifically for you.
Meta Suite
Facebook and Instagram Ads will help people find your brand first.
Webflow
I love to design websites. Webflow for me, is the most time efficient and powerful platform.
Blender
I had to learn how to do 3D right? Obviously. Thanks Covid.
Dubsado
Dubsado is a Client Management Software to automate emails, calendars, contracts, everything.
Open AI
Leveraging AI is an essential skill to be a top everyone else.
Swift & SwiftUI
Oh yea, I also make app's. Let me know what you want to build!
biography
5 Aug.
1994
In 1994 - 2012
I was born Roberto Josué Febus Dedós in San Juan, Puerto Rico. My father worked as a Computer and Network Tech. My favorite toys where legos and broken hard drive disks with the magnets inside.
On a trip to San Martin, My grandmother who I affectionally called abuelita, helped my father buy my very first camera and a couple lenses to get me started.
2016
After studying to become a Computer and Network Technician, I started to work for photographers on weddings and events. In 2016 I decided to create my first business, Febus Films. With Febus Films I got a lot of clients very quickly and I had to sharpen my skills in everything that involved running a business, including building a website, running all types of ads online and all the legal aspects I needed to learn.
2018 - 2019
In 2018, I worked with Marketing Agencies with big clients like Mercedes Benz and over 15 dealerships around the Island of Puerto Rico. During this time I got to travel around the world and get exposure to so many amazing cultures. This helped me learn lessons I apply every single day.
During this time, I met a beautiful woman named Kianna Estrella. Our relationship was instant and amazing, but she lived 1191 miles away from me. So I had to step up my game.
In 2019, before Covid-19 was in the minds of every human being on this planet, I saw the many shortcomings of traditional marketing agencies and I got together with Jayson to onboard the best team we could to create Alight Strategic.
After Covid-19 hit, Alight Strategic took off and invoiced 1/4th a million dollars in it’s first year.
2020 - 2021
With all the stress that came with all the work that came in suddenly, I looked to hobbies I could monetize in the future that was completely unrelated to computers or cameras. This is when I fell in love with leather-craft. I designed bags and wallets that I would gift to my friends and family, with time, I perfected it as best as I could.
This sparked the Idea of creating a small company to learn about retail, production and e-commerce. After creating 1191 Handmade, I decided to dive deep into Amazon FBA and Chinese production to create products I could sell all around the globe. Today, although I have the knowledge of how to achieve this effectively, I am yet to put it to practice.
2021 - Now
I got married November 4th, 2021 and I moved to Florida where I'm still working on all this brands and more, including Web3 development and adoption.
My amazing wife learned how to edit and shoot photography and videos, consequently, she took over Febus Films. Kevin, an amazing artist and friend manages Alight Strategic as I explore new opportunities with brands around the United States.
My Process
Learn
First
When I want to learn something, I read, read, and read. Once I grasp the idea of how something works, I move on to the next step.
Reverse Engineer
Second
Next, I find who did it best and reverse engineer it. This is how I learned how to trade stocks, build computers and write solidity code for the Ethereum blockchain.
Create
Third
Next, I create and try my own version. My goal here is to prove I can make it as best as I can. If I can complete it once, I'll try and perfect it a couple times more.
Build
Fourth
Once I have it down. I build, teach and expand. These steps help me in everything I do.
Final Words
So... Why the website?
With the risk of sounding narcissistic, the idea of having this website is to make sure my teams and my resources are out in the world and easily accessible at any time. Especially if anyone asks for my business card. Well, this is it!
My goal is to find brands that need my help in all types of digital needs. I consider myself a forward thinker, and I see many companies have a hard time getting rid of old habits and traditions. I want to be able to lead teams in the right direction by using new mediums and processes. AI and automation are great examples of something big that small companies (and sometimes big ones) are missing out on in the next big wave of internet technology.
I'm big on giving more power to the team members who want to do more and giving them more reasons to be involved and excited about the brand they work for.
If you made it all the way down here, thank you for reading. Let me know you got all the way here in any of the links below, and I'll personally buy you a coffee next time we meet. Here's my signature to seal the deal.
My Photography Portfolio
More Stuff
